About us – Minu
We transform what your skin needs into something you crave
Powerfully enhancing skin’s essential protective function for all skin tones and types
Born from passion, built by experts
Driven by their mission to protect what’s essential - our skin, our well-being and our planet- co-founders Adam Guggenheim and Christine Koppinger lead a team with decades of expertise creating industry-defining skincare.
Guided by dermatological expertise
90% of skin damage and aging is caused by everyday sunlight. That’s why we take a preventative, wellness approach, where exceptional daily sun protection is at our core.
Our formulation commitment
We set the strictest global standards in efficacy, safety, and sustainability. We do not compromise. Expertly and artfully crafting incredibly effective mineral-based formulas that look and feel even more incredible to use.