Mineral Superblend™ – Minu

Mineral Superblend™

“Guided by deep scientific rigor, we meticulously select only the most efficacious and skin-loving minerals from around the world. The Mineral Superblend™ is a delicate fusion of the finest few minerals with plant extracts, vitamins, and peptides, acting as a superfood to protect, illuminate, renew and recharge skin.”

Dr. Meghan Dickman

Founding dermatologist

A superfood for skin

Protect

Carefully selected non-nano zinc and titanium create a tightly-woven invisible mesh, providing more durable, superior and stable UVB/UVA PA++++ protection.

Illuminate

Mineral iron oxides and mica instantly brighten, smooth and even out all skin tones, blurring fine lines and reducing visibility of spots and blemishes.

Recharge

Antioxidant and anti-irritant properties in echinacea, ginger and vitamins B3, B5 and E soothe skin, reduce redness and shield skin from damage caused by pollution, blue light and infrared.

Renew

The unique combination of minerals, plants, vitamins and peptides protects and enhances skin health, not only preventing further damage but rejuvenating and nourishing to show improvements in skin health over time.

All minerals are not created equal

Mineral Superblend™

Mineral Superblend uses irregular shaped minerals to form a tightly packed mesh for more effective protection. The irregular surface refracts and diffuses light to create a sheer, nearly invisible finish on skin.

Ordinary Mineral Sunscreen

Ordinary mineral sunscreen use less tightly packed minerals with a smooth surface that can provide less protection and create a white cast effect.

“As someone who struggles with redness, sensitivity, and hyperpigmentation, I apply SPF every single day. Most of what I use are Korean or European sunscreens. However, I wore Minu once, and now I’m hooked. I've worn it every single day since. That's a big deal. I'm a beauty editor, and we're not known to stick to a single product unless it's really, really good.”

Kaitlyn McLintock

Setting a new world class standard of skin protection

Yes 100% mineral protection

Yes Meets all major global broad spectrum UV standards (US, Europe, Asia)

Yes Meets Credo Clean Standard™

Yes PA tested

Yes Dermatologist developed

Yes Water resistant

Yes Hypoallergenic

Yes All sustainable packaging

Yes Designed and manufactured in California

Visible results

Reduced visibility of under-eye wrinkles 30 minutes after application

Visible results

Reduced visibility of uneven tone and redness 30 minutes after application